Executive Brand Design Leader building global brands through systems, culture, and innovation.
Leading design across global portfolios - spanning identity, packaging, campaigns, and cultural moments at scale.
Former Senior Director, Brand Design at PepsiCo
Bringing Pepsi’s new identity to life on the biggest stage in culture through immersive, citywide brand experiences.
Launching a bold, character-driven brand embedded within NBA and Gen Z culture through identity, motion, and cultural participation.
Creating a multi-platform character universe that transforms product, content, and experiences into a connected world.
Additional Works
Pepsi x Gladiator II
Designing a cinematic brand system that fuses Pepsi with sport and entertainment through collectibles, retail and storytelling.
Rebuilding a global design system to reconnect Lay’s with modern consumers across 100+ markets.
Reimagining an iconic campaign to prove product superiority and reassert Pepsi’s challenger mindset at scale.
Launching a next-generation cola with a modern identity system bridging innovation and the Pepsi portfolio.
Selected identity, packaging, and campaign work across spirits and beer brands.